We like lingerie, and we cannot lie.


But what's the point, right? You're not concerned about matching your bra to your underwear, because the only other person to see your unmentionables might be your significant other, and let's face it - unless you're still swooning in that honeymoon phase, ain't nobody got time for that. Right?

Wrong. So wrong, friend.

Let us tell you a little secret: cute bras and skivs? They are all about you, and no one else. And they're the first thing you put on that gorgeous bod of yours every single day. So, it is our belief that they should be special. Because you are. And who doesn't need that little reminder first thing in the morning - before you start schlepping out cereal bowls to toddlers, slingin' lattes at the local coffee stand, or killing it on your third conference call of the day? (Check, please.) 

Do a little something for yourself, then carpe the hell out of that diem.


Kay & Edna

Yep. We started a lingerie brand inspired by our grandmas. Smart and sassy. Curious and caring. Fun loving, yet classy.

No brick and mortar here, yet. Until then, enjoy partying with us at some of our favorite local spots. We'll keep our "Party With Us" page up to date with all of our future in-person shopping experiences where you can touch, feel, and try on our products. 

Honeydew Intimates

Free People


Valentine NYC


Detroit Rose



Returns & Exchanges

Good news ya'll!

We now pack each order with a pre-paid return label - boom.

All returns/exchanges are free but must be made within 30 days of receiving your order.

Also? We offer an awesome, personalized customer service experience. We personally try on every style we stock, and make our friends try them on too.

If you have any questions regarding fit, style, or otherwise, please don't hesitate to shoot an email to lindsay@kayedna.com. She loves answering emails, it makes her feel very important.

Below is the gist, but if you'd like the entire rundown/legal jargin, you can find it HERE.


We accept eligible returns and exchanges within 30 days. If 30 days have gone by since your purchase, unfortunately we can’t offer you a refund or exchange. 

To be eligible for a return, your item must be unused, in the same condition you received it, and be in the original packaging. 

All sales on underwear are final; they cannot be returned or exchanged. 

All sales on SALE items are final.